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Friedman begins by outlining three trends that capture diverse American attitudes toward energy consumption, climate change, and biodiversity: the “dumb as we wanna be” approach, found even among the political elite; the “subprime nation” mentality of borrowing our way to prosperity; and the optimism of innovators who want to do what’s right. Which attitude prevails in your community?
I see all three of them at work in my community. The “subprime nation” mentality has declined since the Great Recession, but not disappeared. The other two are both prevalent, with “dumb as we wanna be” probably more so. But I feel there’s an increasing optimism of innovators in sustainability that I find encouraging. There’s so much more going on than there was 5-10 years ago here. Local government is taking more interest, the media is taking more interest, and more sustainable shopping options are available. I think with more education, publicity, time and persistence, innovation can prevail.
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